About Us
Rooted in Mexico, Loved Everywhere
From Our Roots in Mexico to the World’s Table
At Jumex, we’ve been celebrating the authentic taste of real fruit for over six decades.
What began as a small team with a bold dream has grown into a global icon of quality, innovation, and taste.
With every sip, we share a piece of our heritage — one rooted in freshness, family, and the future.
Our Mission
Our mission is to bring the highest quality fruit beverages to every home, blending nature’s best with the power of innovation. We’re committed to nourishing generations through exceptional taste, sustainable practices, and a passion for staying ahead — without ever losing touch with where we came from.
1961
PHASE 1
A Story of Passion and Progress
Founded on April 27th, 1961 with only twenty employees, we started extracting juices and producing nectars.
Our first finished product was a 350ml can of apple juice with no lithography, labeled with the Frugo logo.
1974
PHASE 2
Jumex: The Drink of The Future
With advent of the moon landing, we changed our brand identity and started using the slogan “Jumex, the drink of the future”, represented by a doll sitting on a juice can flying into space.
1979
PHASE 3
Development of Cutting-edge Technology
Our Jumex factory acquiring an evaporating machine, marked a major technological breakthrough for Jumex in the preservation of perishable products.
1979
PHASE 4
The Jumex Tree and Squirrel are Born
This new image gave a more “natural feel” to the brand’s image and packaging. At first it was only a campaign character, and little by little it became an icon of the brand that everyone now recognizes and loves.
1982
PHASE 5
Jumex Arrives in The United States
Twenty-one years later after being founded, we took a huge step towards becoming a global brand and started exporting our products to the United States.
1984
PHASE 6
The Glass Container is Here
We launched the new 1L glass bottle presentation featuring apple, grape, orange, grapefruit and tomato juices and nectars. Five years later, the 250ml bottle was presented.
1990
PHASE 7
Introduction of the Jumex Tetra Brik
The 1990s represent a series of ambitious milestones and achievements for Jumex. First, launching the 1L Tetra Brik in 1990, and four years later, replacing and redesigning our most iconic can, changing it from its original 350ml presentation to an innovative 335ml.
2007
PHASE 8
The Bottle Can is Launched
Jumex’s futuristic vision of giving the consumer the best packaging continues by being the first to launch the “bottle can”, the best of two worlds.
TODAY
PHASE 9
Forward-looking Innovation
Jumex is constantly developing products that shine in quality and innovation.
A Collection of Fruits, A World of Possibilities
Aguas Frescas Variety Pack
11.3 oz. / 24-pack
Sale price
$29.99
Mango Nectar
11.3 oz. / 24-pack
Sale price
$29.99
Mango Nectar
15.5 oz. / 12-pack
Sale price
$29.99
Peach Nectar
15.5 oz. / 12-pack
Sale price
$29.99
Pineapple Coconut Nectar
15.5 oz. / 12-pack
Sale price
$29.99
Strawberry Banana Nectar
11.3 oz. / 24-pack
Sale price
$29.99
Strawberry Banana Nectar
15.5 oz. / 12-pack
Sale price
$29.99
Tropical Pack
11.3 oz. / 24-pack
Regular price
$34.99
Sale price
$29.99
